The age of monetary-based capitalism is over! Now your data is worth more than whatever is in your wallet. Foroohar digs deep into the personalities of Big Tech giants. 'Don't Be Evil' was the first line of Google's Code of Conduct, yet the importance of that principle had diminished over the years. This book demonstrates how the technology behind Big Tech ensures their position as leaders of the online world. As scary as this may seem, it gets worse. Foroohar describes how Big Tech has infiltrated every aspect of our lives, whether we realize it or not.